Scanbuy, Inc. (www.scanbuy.com), the global leader in mobile barcode solutions, and Lion Nathan Wine Group (www.lionnathanusa.com), owner and importer of fine wines from around the world, announced today the launch of Cellar Key, the most integrated 2D mobile barcode marketing platform that provides users fast and easy mobile access to information on Lion Nathan's esteemed wine brands.

With the ScanLife mobile app, users can scan the Cellar Key "QR" Code featured on a bottle's neck tag, shelf display, wine menu or other location to point their mobile phone camera at it and instantly read reviews, meet the winemaker, take a video tour of the winery and explore food and wine pairings. Mobile users can also instantly share their experience on social media sites, including Facebook and Twitter.

"Mobile barcode technology is proving itself to be an extremely easy and engaging way for brands to connect with their target audience," said Mike Wehrs, CEO and president of Scanbuy.  "Furthermore, it's a technology that provides marketers a simple way to obtain valuable metrics and data that highlight consumers' interest on specific products and the improved effectiveness of campaigns that utilize mobile barcode technology."

Cellar Key will initially feature six wines including Oregon's Argyle Willamette Valley Pinot Noir and Vintage Brut; Australia's St Hallett Faith Shiraz and Poacher's Blend from the Barossa Valley; New Zealand's Wither Hills Marlborough Sauvignon Blanc and Argento Malbec from Mendoza, Argentina. Each 2D barcode is associated with a specific wine and features an embedded code, or URL, that will automatically open up to a content rich website on a mobile device when scanned.

For more information on Cellar Key or other mobile barcode campaigns, please visit www.scanbuy.com.   To get the free ScanLife application, go to www.getscanlife.com from your mobile browser.

About Scanbuy

Scanbuy is the leading global provider of mobile barcode solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife solution consists of a multi-barcode reader application and interoperable Code Management Platform. The technology has been successfully deployed and supported by leading mobile providers and handset manufacturers in the United States, Mexico, Chile, Spain, Italy and Denmark. Media companies and marketers use the solution to create and manage measurable 2D barcode campaigns, extending brand engagement onto mobile devices.

Scanbuy has the largest and oldest patent portfolio of any company in the industry, with over 30 patents granted covering the entire solution. The company's investors include Motorola Ventures, Hudson Ventures, Masthead Venture Partners, and Longworth Venture Partners.

For more information on Scanbuy, please visit www.scanbuy.com or www.scanlife.com.

About Lion Nathan USA

Formed in 2008, Lion Nathan USA represents a unique collection of traditional and contemporary wine brands from some of the world's most coveted wine regions. The domestic portfolio includes the highly acclaimed Argyle Winery in Willamette Valley, Oregon and imported wines include St Hallett from the Barossa Valley in Australia, Wither Hills from Marlborough in New Zealand, Argento from Mendoza, Argentina and Inkberry from Central Ranges, Australia among others. For more information, please visit www.lionnathanusa.com .

SOURCE Scanbuy, Inc.

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Jose Cuervo, the world's largest producer of Tequila, today introduced "Cue the Cuervo," a multi-tiered national marketing campaign that illustrates how the legendary Tequila brand brings together all elements of a night to take it from exciting to epic.  "Cue the Cuervo" is inclusive of television, out-of-home, online, print and radio advertising, public relations support, experiential marketing, a social responsibility program and groundbreaking digital extensions. The campaign will also be prominently featured at point-of-sale throughout the country.

"Cue the Cuervo" will be brought to life on Facebook, Cuervo.com and in bars across the country through a number of consumer touch points.  Among the unique digital extensions will be "Cue the Cab."  Jose Cuervo is proud to introduce this free iPhone application that leverages mobile technology to provide consumers with a one touch option to request a safe ride home.  The "Cue the Cab" program will synchronize the consumer's location with a cab company for pick-up at no additional cost for the coordination, ensuring that the most legendary nights out end with a safe, responsible ride home.  

Consumers online will be impressed with an innovative pre-roll video that synchs with banner ads on the same web site.  The digital interaction allows the Cuervo hero featured within the video to reach across screen and grab shots of Jose Cuervo from the banner ad.  The Cuervo shots move seamlessly from the ad and into the video where they are handed out to a group of friends who then bond together with a shot of Cuervo.  

"Jose Cuervo has been a category leader in quality and innovation since creating the tequila industry more than two-and-a-half centuries ago, and 'Cue the Cuervo' pushes the envelope in marketing quality and innovation," said Paul Clarke, Jose Cuervo Brand Director, Diageo. "The campaign reminds consumers that Jose Cuervo is the one element that can bring the night together, and it does so in a compelling, interactive manner."

The campaign artwork for out-of-home advertising and point-of-sale materials will keep the brand name front and center, calling out that "Cue" is embedded within the word "Cuervo," just as Jose Cuervo is often the one constant embedded within most extraordinary nights out with friends.  

Consumers can also tune in for the campaign's two leading 30-second television spots, "Bar" and "Apartment."  These commercials will 'Cue' in all of the mundane elements of a scene for a night out one by one – the tables, the chairs, the kitschy atmosphere, the locals or party guests, and the girls – and then promptly 'Cue' in the drink that brings it all together, taking the night from ordinary to legendary.  The spots will air on cable networks including ESPN, HBO and FX and on sites including Break.com, FunnyorDie.com, ESPN.com, Deadspin.com and FoxSports.com.

For more information, visit www.Facebook.com/Cuervo or  www.Cuervo.com.  Jose Cuervo reminds you to Cue Responsibly.

About Jose Cuervo

Jose Cuervo is the largest producer of tequila throughout Mexico and around the world. The Jose Cuervo portfolio of tequilas includes Jose Cuervo Especial Gold, the number one tequila worldwide, Jose Cuervo Especial Silver, Jose Cuervo Black Medallion, Jose Cuervo Tradicional, Jose Cuervo Platino, Jose Cuervo Reserva de la Familia, Jose Cuervo Golden Margaritas, Authentic Jose Cuervo Margaritas and Jose Cuervo Margarita Mix. For more information, visit www.josecuervo.com.

About DIAGEO

Jose Cuervo Tequilas are imported and marketed in the United States by Diageo North America, a subsidiary of Diageo plc. Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines. Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands and performance, visit us at http://www.diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

When enjoying its products, Diageo reminds its adult consumers to drink responsibly.  As the world's largest spirits, wine and beer company, Diageo is committed to social responsibility and the responsible marketing of its brands.  The Diageo Marketing Code is one of the most stringent in the industry.  Diageo is a founding member and major supporter of The Century Council, a not-for-profit organization whose programs are designed to combat drunk driving and underage drinking.

Celebrating life, every day, everywhere, responsibly.

SOURCE Diageo

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The Blue Light Refreshment Duo will soon leave Refreshment Headquarters for their next mission: Buffalo, New York, hometown of Labatt USA. They're prepared and ready to visit Buffalo's most popular downtown destinations on their way to the Buffalo Wing Festival on Saturday, September 4 and Sunday, September 5. Fans of the famous pair will have a chance to meet the Duo in-person at the Wing Festival, where they will set up their satellite headquarters near the Blue Light Tent.

(Photo: http://photos.prnewswire.com/prnh/20100831/NY57407-a )

(Photo: http://www.newscom.com/cgi-bin/prnh/20100831/NY57407-a )

(Logo: http://photos.prnewswire.com/prnh/20100831/NY57407LOGO-b )

(Logo: http://www.newscom.com/cgi-bin/prnh/20100831/NY57407LOGO-b )

Some details of their trip plans will be revealed at www.facebook.com/LabattBlueLight over the next week.

"Our Buffalo fans have been asking us to come for a visit," said the Duo. "As the guardians of refreshment and protectors of good times, we plan on making sure that everyone at the Buffalo Wing Festival has a great time."

The Blue Light Refreshment Duo also will reveal plans to visit local downtown venues and bars at a press conference at their "Home Headquarters:" Labatt USA on Saturday, September 4 at 11 a.m.

For more on the Blue Light Refreshment Duo, visit: www.refreshmentduo.com.

About Labatt USA

Headquartered in Buffalo, NY, Labatt USA imports Labatt Blue and Labatt Blue Light daily from Canada. Labatt Blue is America's top-selling Canadian beer. First brewed in 1951, Labatt Blue offers a clean, refreshing taste, light color, slight hop aroma, good balance, fruity character and a slightly sweet taste. Labatt Blue Light, a light lager, won a Gold Medal in the 2004 World Beer Cup. Labatt Blue Light is the No. 2 Canadian import behind Labatt Blue.

Labatt USA, owned by North American Breweries, imports and markets Labatt Blue™, Labatt Blue Light™ and other Canadian brands into the United States. View and subscribe to news from Labatt USA here: http://www.pitchfeed.com/labattusa/1974.

SOURCE Labatt USA

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Reportlinker.com announces that a new market research report is available in its catalogue:

Global market review of the travel retail drinks sector

http://www.reportlinker.com/p0285402/Global-market-review-of-the-travel-retail-drinks-sector.html

Travel retail, viewed as an individual market, would rank as the 18th largest spirits market in volume terms. This makes it larger than such substantial markets as Canada, Italy, South Africa, the Netherlands or Australia. In terms of premium-and-above sales, travel retail would rank as the second-largest global market (falling only behind the US) with sales of 6.7m cases.

Travel retail's importance extends beyond just sales. As the most international market it presents an optimum shop window for brand building. Airport travel retail's upscale clientele makes it a particularly hospitable environment for premium and luxury brands. For this reason suppliers are willing to accept considerably lower profit margins in travel retail than they do in domestic markets.

This report provides a global review of the alcoholic drinks sector within travel retail. Data includes latest (to 2009) consumption volumes of duty free wine and spirits by region, rankings of spirits and wine companies and brands, and top spirits companies and their brands' volumes by region.

Note, data tables comprise rankings of top companies/brands, but also include total volumes for each sector, providing you with the complete market sizes.

This report is an essential guide to understanding the sector by reviewing:

recent performance of key markets

analysing growing trends

how the industry has changed since European abolition

latest thinking on footfall trends

what is driving the premiumisation trend

company strategies in the current trading environment

how the price advantage can be maintained

category management and trends

consolidation

The report assesses the latest 2009 volume consumption of the top brands and companies within each major region. The data is provided with full textual analysis and further insight is given through exclusive interviews with the leading brand executives.

Executive summary

Recent performance

Large potential

Improved execution

Competition

The products

Brown spirits

White spirits

Wine

Chapter 1 Introduction

Succession of threats

Chapter 2 Recent performance

Key tourism trends

Reasons for optimism

Greater competition from other categories

Chapter 3 Doubling the market through closer cooperation

Building excitement and footfall

Chapter 4 The importance of premiumisation

Driving the premiumisation trend

Chapter 5 Sustaining investment

Chapter 6 Maintaining the price advantage

Travel retail exclusive products

Chapter 7 Towards category management – two competing views

Chapter 8 Consolidation continues apace

Chapter 9 Regional markets

Europe

Asia Pacific

Trading up again

Mature market growth

The Americas

The Caribbean

Central and South America

Middle East

Chapter 10 Category trends

Brown spirits

Product innovation

Challenging Cognac

Retail innovation

White spirits

Wine

Appendix: Travel retail in just-drinks' news

Pernod Ricard readies Ballantine's update

Canada: Vincor travel retail head stands down

UK: Edrington Group appoints travel retail head

France: Remy Cointreau strengthens travel retail team

Product launch – Travel retail: Diageo's Johnnie Walker Double Black

US/Ireland: Cooley strikes travel retail distribution deal

Global: Patron Spirits ups airline tie-up count

Pernod Ricard ups Havana Club Maximo presence

Pernod Ricard runs Ballantine's golden ticket promo

Ian Macleod revamps Glengoyne Burnfoot

Russian Standard secures Remy Cointreau travel retail deal

UK: Pernod Ricard extends Absolut Rock to travel retail

US: Patron Spirits boosts travel retail presence

Europe: Diageo trials Baileys Gold in duty-free

Bermuda: Bacardi appoints travel retail head

UK: Travel Retail sales hit by passenger drop

List of tables

Table 1: Duty free wines and spirits' share by region, 2000-2009 volume ('000s nine-litre cases, % change and share)

Table 2: International passenger traffic by region 2010

Table 3: Breakdown of airport passenger buyer behaviour

Table 4: Top 10 companies' spirits volumes in travel retail, 2004-2009 ('000s nine-litre cases, % change and share)

Table 5: Top 5 spirits suppliers in European travel retail, 2004-2009 volume ('000s nine-litre cases, % change and share)

Table 6: Top 5 spirits categories in European travel retail, 2004-2009 volume ('000s nine-litre cases, % change and share)

Table 7: Top 10 spirits brands in European travel retail, 2004-2009 volume ('000s nine-litre cases, % change and share)

Table 8: Top 5 spirits suppliers in Asia Pacific travel retail, 2004-2009 volume ('000s nine-litre cases, % change and share)

Table 9: Top 5 spirits categories in Asia Pacific travel retail, 2004-2009 volume ('000s nine-litre cases, % change and share)

Table 10: Top 10 spirits brands in Asia Pacific travel retail, 2004-2009 volume ('000s nine-litre cases, % change and share)

Table 11: Top 10 Scotch brands in Asia Pacific travel retail, 2004-2009 volume ('000s nine-litre cases, % change and share)

Table 12: Top 10 Cognac/Armagnac brands in Asia Pacific travel retail, 2004-2009 volume ('000s nine-litre cases, % change and share)

Table 13: Top 10 spirits suppliers in North America/Caribbean travel retail, 2004-2009 volume ('000s nine-litre cases, % change and share)

Table 14: Top 5 spirits categories in North America/Caribbean travel retail, 2004-2009 volume ('000s nine-litre cases), % change and share

Table 15: Top 10 spirits brands in North America/Caribbean travel retail, 2004-2009 volume ('000s nine-litre cases, % change and share

Table 16: Top 5 spirits suppliers in South America travel retail, 2004-2009 volume ('000s nine-litre cases, % change and share)

Table 17: Top 5 spirits categories in South America travel retail, 2004-2009 volume ('000s ninelitre cases, % change and share)

Table 18: Top 5 spirits brands in South America travel retail, 2004-2009 volume ('000s nine-litre cases, % change and share)

Table 19: Global duty free brown spirits volumes by quality, 2004-2009 ('000s nine-litre cases, % change and share)

Table 20: Global duty free white spirits volumes by quality, 2004-2009 ('000s nine-litre cases, % change and share)

Table 21: Duty free wines share by region, 2000-2009 volume ('000s nine-litre cases, % change and share)

To order this report:

Beverage Industry: Global market review of the travel retail drinks sector

Beverage Business News

More  Market Research Report

Check our  Company Profile, SWOT and Revenue Analysis!

SOURCE Reportlinker

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O/E Learning of Nevada (O/E), one of the most prominent training companies in the country, has been chosen to conduct state and county mandated alcohol beverage awareness training classes for anyone handling alcohol within Nevada.

The National Hospitality Institute® (NHI) recently selected O/E to be the only official provider of the Techniques of Alcohol Management (TAM)® training program in Nevada. "O/E was selected because of its vast experience in running and operating training centers and for its technical expertise in the development and hosting of online learning services," said Lance Binoniemi, Executive Director at the NHI.

TAM® of Nevada has been an approved provider of alcohol awareness education and a provider of alcohol education cards through Nevada's Commission on Postsecondary Education for more than 25 years. An alcohol education card is required for owners, operators, managers, bartenders, wait staff, servers, security guards, cashiers, stock handlers, and clerks at casinos, bars, restaurants, night clubs, and grocery/convenience stores.  

In Nevada, alcohol education cards are valid for four years after which time card holders must renew by taking the course again to refresh their knowledge with the latest legislation and become skilled in the new techniques and methods for keeping themselves, their establishment, the community, and their patrons safe. Those who complete the online or classroom training and successfully pass the proctored exam will receive an official alcohol education card (TAM Card®).

"This sensitive training is obviously very important for the livelihood of those in the industry. Our scenario-based online training approach and our skilled staff of instructors will ensure that anyone handling alcoholic beverages or working in an establishment that sells or serves alcoholic beverages are properly trained and prepared to protect themselves, their establishments, their patrons, and the community while doing their jobs," said Rick Vlasic, O/E Chairman and CEO. "We are honored and privileged to run TAM® of Nevada for the NHI and look forward to fulfilling our role in the community by offering top-notch alcohol awareness education in Las Vegas."  

The courses will be offered at the new, official TAM® training center at 3900 Paradise Road, Suite G, Las Vegas, 89169-0929 or online at www.tamnevada.com.

Techniques of Alcohol Management (TAM)® is nationally recognized as the leading program for responsible server training. TAM® provides risk management tools that should be used by all licensees to control the day-to-day operations of their business. TAM® was developed by those in the licensed beverage industry—people with real-world, everyday experience in the sale and service of beverage alcohol—in conjunction with liquor control, law enforcement, highway safety and substance abuse organizations.

O/E Learning of Nevada is the only official provider of the TAM® training program and issuer of the TAM Card® in the State of Nevada. In addition, O/E Learning of Nevada also provides other online training programs to casinos and the hospitality industry, including: Title 31—Currency Transaction Reporting; Responsible Gaming; Standard First Aid, CPR, and AED; and Defensive Driving. Parent company, O/E Learning (www.oe.com), of Troy, Michigan, has been assisting large corporations and non-profits with their training and communication needs since 1984. O/E designs and develops new training and performance improvement programs, as well as converts existing programs to different forms of delivery including web-based, instructor-led, virtual classroom, CD/DVD, and mobile devices. O/E's diverse services range from organizational development initiatives to professional certifications to O/E's own proprietary safety management system, SafetyIMPACT! (www.safety-impact.com). O/E's mission is to make the world safer, healthier, greener, and smarter.

SOURCE TAM of Nevada

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