Diageo, the world's leading spirits, beer and wine company, today announced an extension of the deadline for applications to the Celebrate the Future Scholarship Fund program in Illinois. Applications will be accepted through August 6th. The one-week extension will allow for more participation from Hispanics interested in pursuing hospitality and leisure industry careers.

"Everyone is busy with work, family and friends in the summer months and we want to provide a little more time for nominations and applications," said Diana Fujimura, Marketing Manager, Diageo Illinois. "We want to remind the community that the time to take advantage of these unique scholarships and paid internships is now."

Celebrate the Future was developed to strengthen Diageo's commitment to the Hispanic community. The program focuses on awarding scholarships to Latinos in Illinois, 21 and older. This year Diageo will award more than $55,000 in funds in Higher Education Scholarships and Vocational Scholarships. The fund will also offer two six-month paid internships in sales and marketing, courtesy of Wirtz Beverage Group, one of the leading alcohol beverage distributors in the country and Diageo's distributor in Illinois.

Members of the Hispanic community can apply directly or nominate candidates who are interested in pursuing or continuing their careers in the hospitality industry. The Celebrate the Future Scholarship Fund application requirements are as follows:

• Must be 21 years of age by the close of the application process on August 6th, 2010.
• Must be Hispanic/Hispanic descent and a legal resident of Illinois
• Must have a minimum high school diploma
• Must maintain a minimum 2.0 GPA out of a 4.0 scale while in school (or the equivalent)

For more information, to apply for a scholarship, or nominate a candidate, please visit: www.cafemagazine.com/future

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE).

For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.

SOURCE Diageo

Back to top

RELATED LINKS
http://www.diageo.com

Arbor Mist® Wines (www.arbormist.com), America's number one wine with fruit brand, introduces a fresh new flavor to usher in the summer: White Pear Pinot Grigio. Juicy white pear blended with crisp Pinot Grigio delivers a delightfully sweet, aromatic and flavorful wine for any social occasion. At just $3.99 a (750ml) bottle ($7.49 for 1.5L), it offers value and quality for those packing in a summer schedule full of events and get-togethers.  

Whether you're hosting an outdoor party, planning a wedding shower, packing a picnic, or need a refreshing respite from the heat, the new White Pear Pinot Grigio has a light, clean and refreshing taste to please all palates. The new varietal combines two classic flavors gaining popularity: pear and Pinot Grigio, the second best-selling white varietal in the U.S., with growth of 5 percent last year. In fact, a poll of Arbor Mist's 16,000 Facebook fans ranked White Pear Pinot Grigio as their favorite.

"As the category leader, Arbor Mist loves engaging and hearing from our consumers, so we can create wines with natural fruit flavors they want," said Amy Martin, Arbor Mist Marketing Director. "Taste and quality, yet affordability, are important to our fun-loving and socially active customer, so creating delicious, contemporary wine and fruit combinations that can be enjoyed and shared is key."

The White Pear Pinot Grigio is also debuting Arbor Mist's new bottle design and branding across all 12 flavors in the portfolio. The product label has been refreshed with an updated, vibrant logo, sophisticated swirl design and silver accents to bring greater emphasis to the varietal name and add more color and personality to each bottle. To maintain the quality and appeal of the brand, each bottle remains frosted, with a clear label and black capsule.

A colorful punchy new advertising campaign will also see a refresh to the Arbor Mist slogan. Martin comments: "Our new slogan, Up for Anything, speaks to consumers who enjoy life and the casual wine experience. It reflects their vivacious attitude and social behavior." Up for Anything will appear in the new advertising from June 28, 2010 – September 6, 2010, via online display media, social and mobile outlets.

Today, Arbor Mist is currently ranked the number 13 wine brand by volume in the U.S. The portfolio includes 12 flavors, including Strawberry White Zinfandel, Blackberry Merlot, Peach Chardonnay, Exotic Fruits White Zinfandel, and Sangria Zinfandel. Arbor Mist is distributed in the U.S. by Constellation Wines U.S.

About Constellation Wines U.S.

Constellation Wines U.S. (CWUS) is the largest wine company in the U.S. based upon sales dollar value.  The portfolio includes such brands as Woodbridge by Robert Mondavi, Clos du Bois, Robert Mondavi Private Selection, Blackstone, Ravenswood, Robert Mondavi Winery, Simi, Estancia, Wild Horse, Arbor Mist and Paul Masson Grande Amber Brandy. CWUS and Vincor Canada comprise Constellation Wines North America, a division of Constellation Brands, Inc., a leading international producer and marketer of beverage alcohol in the wine, spirits and imported beer categories.  

SOURCE Constellation Wines U.S.

Back to top

RELATED LINKS
http://www.arbormist.com

The San Francisco Bay Area city of Fairfield, California announces it has closed its bond financing for the Frank-Lin Distillers Products Ltd., construction project. The city of Fairfield worked through the California Enterprise Development Authority (CEDA) to issue a $22 million tax-exempt Recovery Zone Facility Bond.  Proceeds of this bond were used to finance the construction of a $34 million, 288,000-square foot building on 15 acres in the Tolenas Industrial Park. Frank-Lin was the first completed Recovery Zone Facility Bond project in California to go through the state reallocation process.  

The Recovery Zone Facility Bonds are made available under the American Recovery and Reinvestment Act, signed into law by President Obama in February 2009 in response to the economic crisis. Fairfield was allocated $1.4 million in Recovery Zone Facility Bonds. The California Enterprise Development Authority (CEDA) applied on behalf of Frank-Lin for an additional $20 million, which was awarded to the business from the California Debt Limit Allocation Committee (CDLAC).

"We are thrilled to take part in one of the few successful Recovery Zone Facility Bond transactions in the state of California," says Mona Dmitrenko, executive director of CEDA. "The city of Fairfield was a tremendous partner and played a significant role in securing this transaction."

"The Frank-Lin Distillers Project is a perfect example of what the Recovery Zone Bond Program was designed to do," says Sean L. Spear, executive director of the CDLAC.  "A brand new commercial facility is brought to Fairfield; creating jobs and helping to improve the operations of an important California business.  CDLAC is proud to have provided the additional bond allocation that the project needed to get started."

Additional tax-exempt bonds in the amount of approximately $2 million have been issued through the Statewide Community Infrastructure Program (SCIP) to finance impact fees and public improvements.

Frank-Lin Distillers is a family and employee-owned bottling company that produces and distributes more than 2,000 distilled spirit, wine and beer products. It is moving to Fairfield from San Jose, California where it had been located since 1966. The Fairfield location will serve as the company's manufacturing plant and headquarters. It joins numerous other food and beverage companies that have locations or hold property in Fairfield including: Jelly Belly Candy Company, Anheuser-Busch, Calbee Foods, Guittard Chocolate Company, Crystal Geyser and Columbus Salame.

"Frank-Lin chose to locate in Fairfield because we have an abundant supply of top-quality water and a state-of-the-art sewer system which are critical to the manufacturing process," says Curt Johnston, economic development division manager for Fairfield. "The city's transportation access, value-priced land and pre-approved business parks with shovel-ready sites are additional factors that make the city an attractive location."

San Jose Construction is the general contractor on the project. The completion date is scheduled for the third quarter of this year.

"We believe our new Fairfield facility to be logistically ideal for our operations," says Vincent R. Maestri, president and CEO of Frank-Lin. "The geographic location provides immediate access to rail and interstate transportation, close proximity to our major materials suppliers, and a substantial skilled work force. In addition, we could not be more pleased with the manner in which our project has been received by the city of Fairfield."

Fairfield Offers Important Business Benefits

Fairfield is a premium location for office and industrial development in the San Francisco Bay Area. It continues to appeal to companies for many reasons: central location to the North and East Bay areas, value priced land with room to grow, pre-approved business parks, a diverse, skilled workforce, high-quality water with an abundant supply and affordable and executive housing choices. For additional information visit: http://www.fairfield.ca.gov.

SOURCE city of Fairfield, California

Back to top

RELATED LINKS
http://www.fairfield.ca.gov

901 Silver, the rapidly growing ultra premium tequila, announced its first national multi-media advertising campaign today entitled "Tequila Is Liberty," with the first execution called "Improved by Use," followed by "Let Them Eat Cake," and "Risk and Peril." The campaign is driven by the desire for the uncommon user experience, the urge to be exceptional, and the attitude of feeling Tequila Is in fact Liberty. The campaign features a TV platform, digital, print, viral and strong promotional support.

"Improved By Use"

The 901 Silver Tequila "Improved by Use" commercial singles out one man among a crowd of followers. Surrounded by the ordinary, his presence symbolizes superior quality and the desire to strive higher, in essence creating a moment to arrive at extraordinary with 901 Silver Tequila. For this exclusive group of friends, 901 Silver Tequila is liberty fueled by aspiration to be in the game and satisfies their appetite to get the most out of life.

"Let Them Eat Cake"

"Let Them Eat Cake" features a self-assured, beautiful, poised woman who commands viewers' attention. She is powerful, controlled and a spoken visionary who knows how to get what she wants. For her, 901 Silver Tequila liberates her inner desire with a coolness that dominates but is not domineering.

"Risk and Peril"

"Risk and Peril" dares its viewers to act upon ambition. 901 Silver Tequila unshackles a striking and intense woman from the confines of typical gender roles. She takes destiny and control into her own hands feeling at liberty to make others writhe in submission to achieve her dreams.  

In this campaign, 901 Silver Tequila is the drink of choice. Ever the revolutionary spirit, 901 Silver Tequila inspires and compels its users to elevate themselves from their everyday norm. It is deliberately mysterious and sensational to heighten audience intrigue, utilizing excerpts from the pages of history's greatest stories. Each ad is an epic monologue creating experiential filmic dispatches that immediately pique interest, heighten the senses and arouse any manner of passions, both intellectual and emotional.  The 901 Silver Tequila print ads will seamlessly thread the campaign's themes blending current fashion imagery with cultural and style references, helping to portray these metaphors.

"The 901 Silver Tequila 'Tequila Is Liberty' campaign is centered on our target consumers' desire to experience more and create rewarding and memorable moments," said Kevin Ruder, President, 901 Silver Tequila.

"Tequila Is Liberty" was created by The Martin Agency and directed by 901 Silver Tequila CEO and founder, Justin Timberlake, who is making his directorial debut. The campaign was shot at the Standard Hotel in Los Angeles in addition to other miscellaneous Los Angeles locations.

The spots will run online and on video networks, first breaking in late-July in the U.S., followed by print ads in September and then television in spring of 2011. "Tequila Is Liberty" will be supported at launch with a heavy public relations and digital campaign to drive trade and consumer awareness. Digital elements include Facebook and Twitter campaigns as well as YouTube.

To view 901 Silver Tequila's new multi-media advertising campaign, please visit www.901.com.

Credits:

Agency: Martin Agency

Client: Kevin Ruder, President, 901 Silver Tequila

Creative Director: Mike Hughes and John Norman

Creative Team: Keith Tilford and Eric Tilford

Account Supervisor: Marc Kempter

Production Company: Super Studio, Santa Monica, CA

Director:  Justin Timberlake

Director of Photography: Jeff Cronenweth

Executive Producer: Dana Garman

Location: Standard Hotel, misc. Los Angeles locations

Editorial Company: Rock Paper Scissors, Santa Monica, CA

Editor: Kirk Baxter

ABOUT 901 SILVER TEQUILA:

It's Always…..made from 100% Blue Weber Agave

It's Always…..triple distilled

It's Always…..hand crafted

It's Always…..ultra smooth

It's Always Being Responsible

901 IS A TRADEMARK OF DIAB Importers LLC.

DIAB Importers LLC. St Louis MO – 40% ALC. BY VOL. (80 proof)

www.901.com

SOURCE 901 Silver Tequila

Back to top

RELATED LINKS
http://www.901.com

Arbor Mist® Wines (www.arbormist.com), America's number one wine with fruit brand, introduces a fresh new flavor to usher in the summer: White Pear Pinot Grigio. Juicy white pear blended with crisp Pinot Grigio delivers a delightfully sweet, aromatic and flavorful wine for any social occasion. At just $3.99 a (750ml) bottle ($7.49 for 1.5L), it offers value and quality for those packing in a summer schedule full of events and get-togethers.  

Whether you're hosting an outdoor party, planning a wedding shower, packing a picnic, or need a refreshing respite from the heat, the new White Pear Pinot Grigio has a light, clean and refreshing taste to please all palates. The new varietal combines two classic flavors gaining popularity: pear and Pinot Grigio, the second best-selling white varietal in the U.S., with growth of 5 percent last year. In fact, a poll of Arbor Mist's 16,000 Facebook fans ranked White Pear Pinot Grigio as their favorite.

"As the category leader, Arbor Mist loves engaging and hearing from our consumers, so we can create wines with natural fruit flavors they want," said Amy Martin, Arbor Mist Marketing Director. "Taste and quality, yet affordability, are important to our fun-loving and socially active customer, so creating delicious, contemporary wine and fruit combinations that can be enjoyed and shared is key."

The White Pear Pinot Grigio is also debuting Arbor Mist's new bottle design and branding across all 12 flavors in the portfolio. The product label has been refreshed with an updated, vibrant logo, sophisticated swirl design and silver accents to bring greater emphasis to the varietal name and add more color and personality to each bottle. To maintain the quality and appeal of the brand, each bottle remains frosted, with a clear label and black capsule.

A colorful punchy new advertising campaign will also see a refresh to the Arbor Mist slogan. Martin comments: "Our new slogan, Up for Anything, speaks to consumers who enjoy life and the casual wine experience. It reflects their vivacious attitude and social behavior." Up for Anything will appear in the new advertising from June 28, 2010 – September 6, 2010, via online display media, social and mobile outlets.

Today, Arbor Mist is currently ranked the number 13 wine brand by volume in the U.S. The portfolio includes 12 flavors, including Strawberry White Zinfandel, Blackberry Merlot, Peach Chardonnay, Exotic Fruits White Zinfandel, and Sangria Zinfandel. Arbor Mist is distributed in the U.S. by Constellation Wines U.S.

About Constellation Wines U.S.

Constellation Wines U.S. (CWUS) is the largest wine company in the U.S. based upon sales dollar value.  The portfolio includes such brands as Woodbridge by Robert Mondavi, Clos du Bois, Robert Mondavi Private Selection, Blackstone, Ravenswood, Robert Mondavi Winery, Simi, Estancia, Wild Horse, Arbor Mist and Paul Masson Grande Amber Brandy. CWUS and Vincor Canada comprise Constellation Wines North America, a division of Constellation Brands, Inc., a leading international producer and marketer of beverage alcohol in the wine, spirits and imported beer categories.  

SOURCE Constellation Wines U.S.

Back to top

RELATED LINKS
http://www.arbormist.com