MillerCoors reinforces its commitment to protect and preserve local water resources, a key sustainable development priority for the company, with its second annual Water Stewardship Volunteer Month this September. MillerCoors breweries across the country will partner with local non-profit organizations to host employee volunteer activities focused on protecting local watersheds.  

(Logo:  http://photos.prnewswire.com/prnh/20090615/CG32452LOGO)

(Logo:  http://www.newscom.com/cgi-bin/prnh/20090615/CG32452LOGO)

"Clean, high-quality water is not only a key ingredient in our great beers, it's also an essential ingredient for healthy and vibrant communities across the country," said MillerCoors Chief Executive Officer Leo Kiely.

MillerCoors will build upon the success of its first Water Stewardship Volunteer Month, during which more than 500 employees volunteered 1,650 hours. Through activities with non-profits in 11 MillerCoors communities, employees will help clean up rivers and beaches, test water quality, remove invasive species and plant native trees and shrubs along river banks.

MillerCoors is constantly working to be a good steward of water and reduce water usage. In 2009, the company recorded a water usage ratio of 4.11 barrels of water per barrel of beer produced and continues to work towards its 2015 goal of reducing water usage by 15 percent to achieve a water-to-beer ratio of 3.50 to 1.00. The company is also conducting water foot-printing research to identify and address future risks.

Several MillerCoors breweries across the country have implemented innovative ways to conserve water. At the Ft. Worth brewery, dry lubricant is used on some of its production lines instead of water and the brewery will switch to the dry lubricant on all lines by the end of 2010. The Ft. Worth brewery currently uses 3.5 barrels of water per barrel of beer produced. Several other breweries are also researching the use of dry lubricant in their production lines.  

"Water stewardship is a priority for the business and our employees are passionate about making a difference. We build awareness around preserving this precious resource in September to give employees the opportunity to volunteer in the communities where we live and work," Kiely added.  For every employee volunteer hour, MillerCoors will donate $2 to the United Way.

Listed below are the Water Stewardship Volunteer Month events taking place throughout September.

Golden, CO, Saturday, September 11, 9am-3pm

The brewery will host its fourth annual Friends of the Forest day in partnership with the U.S. Forest Service and the National Forest Foundation to repair the streambed along Clear Creek.

Elkton, VA, Friday, September 17, 9am-1pm

Employees will volunteer with Shenandoah Valley Pure Water Forum to help clean up the Island Ford Boat Launch on Shenandoah River while canoeing.

Albany, GA, Friday, September 17, 2pm-4pm

The brewery will team with Keep Albany/Dougherty Beautiful to pick up litter near Lake Chehaw and help place storm drain markers on city streets.

Chicago, IL, Saturday, September 18, 9am-12pm

Volunteers will restore the Chicago River waterway by planting a garden, testing water quality and removing invasive plants with Friends of the Chicago River.

Fort Worth, TX, Saturday, September 18, 8:30am-11:30am

Employees will join with the Tarrant Regional Water District for the 19th annual Trinity River Trash Bash.

Chippewa Falls, WI, Saturday, September 25, 8am-11:30am

Leinenkugel employees will team with Chippewa Falls Department of Parks and Recreation to clean up the banks of Duncan Creek and build a rain garden.

Eden, NC, Saturday, September 25, 8am-12pm

Employees will help restore the Leaksville Landing boat access and historic Bateau Port in partnership with the Dan River Basin Association.

Trenton, OH, Saturday, September 25, 9am-12pm

The brewery will work with Miami Conservancy District to secure the banks of a new boat ramp and landscape the area overlooking the river.  

Irwindale, CA, Saturday, September 25, 9am-12pm

The brewery will join the Ocean Conservancy to help clean up the coast as part of the International Coastal Clean-up.

Milwaukee, WI, Saturday, September 25, 9am-12pm

Employees will clean up the Milwaukee River and remove trash at Lincoln Park with partner Milwaukee Riverkeeper.

Puerto Rico, Saturday, September 25, 9am-1pm

Employees will work with Coalicion Playa Para Todos in Mar Chiquita in Manati to help clean up the beach for International Clean-Up day.

For more information on these activities and other sustainability initiatives, visit www.GreatBeerGreatResponsibility.com or Great Beer, Great Responsibility on Facebook.  

About MillerCoors

Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers.  MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales.  Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment.  Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies.  MGD 64 completes the company's premium light beer portfolio, offering consumers fresh, crisp taste at just 64 calories.  MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light.  The company also imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and offers innovative products such as Miller Chill and Sparks.  MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company.  MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, WI and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver.  MillerCoors vision is to create America's best beer company by driving profitable industry growth.  MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact.  MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.

SOURCE MillerCoors

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For the crowds at Mercedes-Benz Fashion Week, cocktails serve as the perfect accessory to this year's impressive lineup of designers. In fact, two signature cocktails created by EFFEN® Vodka - the Official Vodka Sponsor - will be served Sept. 9 - 16 during the Lincoln Center festivities.

EFFEN, which means "smooth" in Dutch, designed the "EFFEN Hautini" and "EFFEN Picture Perfect" for legal-purchase-age guests who gather to see more than 90 of the world's most established and up-and-coming designers. However, it's easy to recreate the runway excitement of Mercedes-Benz Fashion Week at home with a well-designed cocktail using EFFEN Vodka, which is also perfect on the rocks, neat, or in a mixed drink:

As the Official Vodka Sponsor at Mercedes-Benz Fashion Week, EFFEN designed these signature creations to be served in VIP lounges, during exclusive cocktail events and passed in between top designer shows in the main lobby. Known for its meaningful design, EFFEN brings smooth taste and a fashion-forward look that are right at home with the talented designers at the event.

Acquired by Beam Global in June 2009 from the Sazerac Company, the super-premium EFFEN Vodka rounded out the company's vodka portfolio.  As the only vodka created by the industry, for the industry, EFFEN offers not only a world-class liquid but a sleek, form-meets-function design. Produced in Holland from Dutch wheat, the EFFEN line includes EFFEN® Vodka, EFFEN® Black Cherry Vodka and EFFEN® Raspberry Vodka. EFFEN is sold nationwide and is available in 50ml, 375ml, 750ml and 1.75L bottles.

About Beam Global Spirits & Wine

Inspiring conversations around the world, Beam Global Spirits & Wine, Inc. is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Maker's Mark® Bourbon, Laphroaig® Scotch Whisky, Cruzan® Rum, EFFEN® Vodka, Larios® Gin, Whisky DYC®, Teacher's® Scotch Whisky, DeKuyper® Cordials and Liqueurs and Knob Creek® Bourbon. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE: FO), a leading consumer brands company. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com.

EFFEN Vodka, 100% neutral spirits distilled from wheat grain, 40% alc./vol. (80 proof) and Black Cherry and Raspberry Flavored Vodkas, 37.5% alc./vol. (75 proof) © 2010 EFFEN Import Company, Deerfield, IL

SOURCE Beam Global Spirits & Wine, Inc.

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A new iPhone application helps fans of Imperial® Cerveza locate their favorite beer in their town and around the country. The application, called "Pura Vida," is available free at the iTunes on-line store. Click here to download: http://itunes.apple.com/us/app/pura-vida/id386959721?mt=8.

Once the application is downloaded, iPhone users can search the map for places to purchase Imperial® including grocery and convenience stores, bars and restaurants, gas stations, bowling alleys and more. The name, address and phone number are provided, along with a list of other North American Breweries products available in that location. Additional products in the NAB portfolio include Labatt, Honey Brown, Genesee, Dundee, and Seagram's Escapes. The search feature also allows users to explore other cities for their favorite brews - a great tool when planning vacations. Click here to view a demo: http://tinyurl.com/PuraVida-App-Preview.

"Imperial® is the first beer brand in the U.S. to have this sort of application," said James Pendegraft, vice president of sales for North American Breweries. "Now people can download the free app and find our products in stores, bars and restaurants around the country. Our hope is that it will drive consumers to our many partners throughout the United States carrying their favorite beer and malt beverages."

You must be 21 years old to download the Pura Vida App.

About Imperial®

Imperial® is considered a national symbol and also the No. 1 selling beer in Costa Rica with nearly 60% market share. Imperial® uses the finest ingredients and natural spring water to create a tropical beer with a flavor profile in-between Pilsner and Dortmunder styles of beer. Made with a combination of malts, cereals, and hops, the beer has a slightly bitter to medium taste. Imperial® is imported by The Genesee Brewery from Costa Rica. They currently hold US distribution rights in AL, DE, FL, GA, IL, MA, MD, NC, NJ, NY, and TX. For more information on Imperial, follow them on Twitter at http://twitter.com/Imperial_US or become a fan at http://www.facebook.com/ImperialBeer.

Please drink responsibly.

SOURCE North American Breweries

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March may have its green shamrocks and green beer, but the flow of hops and barley remains strong in New York throughout the month of September - especially when September is officially known as German-American Friendship Month.

Recognized by the Mayor's office for the fourth consecutive year, German-American – Friendship Month honors the German-American culture and the many contributions made by German immigrants by holding an entire month of celebrations, including the 53rd German-American Steuben Parade.

Mayor Mike Bloomberg will help to kick off the month of festivities with a private reception hosted at the German-style Biergarten at the Standard Hotel, September 1, 2010 from 5 PM to 7 PM. The Biergarten is located at 848 Washington Street in New York City.

This year's German-American Friendship Month will feature a myriad of cultural events such as concerts, movie presentations, lectures - even a pub crawl and yacht cruise around Manhattan featuring New York's number one Alpine rock band, Die Schlauberger. The highlight of Friendship Month will be the traditional German-American Steuben Parade, which will be held on Saturday, September 25th on Fifth Avenue between 67th and 86th streets. The German-American Steuben Parade is known to be one of the most colorful parades in New York City, with more than twenty musical and dance groups from Germany scheduled to perform, many masked and costumed Karneval groups, marchers adorned in traditional Tracht (the historical costumes worn in many German regions), marksmen and more.

The Steuben Parade will be led by two Grand Marshals: the legendary Dr. Ruth Westheimer, and Dr. Michael Moller, the Managing Director of Staatliches Hofbrauhaus in Munich, Germany, who are the producers of the fastest growing German beer in the US market, Hofbrau.

Both Grand Marshals shall be on hand at the opening reception, along with Miss German-America, Stephanie Russell-Kraft, Dr. Oliver Schnakenberg, Deputy Consul General of Germany, Dr. Ernst-Peter Brezovsky, Consul General of Austria, Dr. Christoph Bubb, Consul General of Switzerland, Heinz Buck, President of the German-American Committee, and others.

The kick-off celebration is a joint effort between the German American Committee of Greater New York, an umbrella not-for-profit organization that oversees the parade, along with the Standard Hotel Biergarten and Chef Kurt Gutenbrunner, Culinary Consultant to the Biergarten and founder of KGNY Restaurant Group. The KG-NY portfolio of restaurants includes Wallse, Cafe Sabarsky at the Naue Galerie, Blaue Gans, and the Upholstery Store wine bar. All feature traditional and nouveau-Austrian and German cuisine.

For additional information about German-American Friendship Month in New York visit:

http://www.germanparadenyc.org.

About the German American Committee of Greater New York: GACGNY is a not-for-profit organization (501c3) registered in the state of New York. The organization oversees the German American Steuben Parade of New York, an annual parade honoring the great achievements of German immigrants in the United States. For more information visit: www.germanparadenyc.org

About KG-NY:  The KGNY Restaurant Group owns and operates several restaurants throughout New York City. Founded by top Austrian chef Kurt Gutenbrunner, the KGNY portfolio of restaurants feature modern interpretations of Austrian cuisine. For more information visit: www.wallse.com

SOURCE KG-NY

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Moet & Chandon, the world's premier champagne since 1743, and Def Jam Grammy-award winning singer, songwriter, composer, producer and actor NE-YO announce their collaboration on a seven-city fall event series, The Moet Rose Lounge presents NE-YO's Champagne Life. An extension of the popular Moet Rose Lounge summer series that featured The Dream, these fall events will be private, invitation-only evening affairs hosted in New York City, Atlanta, Chicago, Washington, D.C., Baltimore, Cleveland and Detroit to celebrate the launch of Libra Scale available on Tuesday, October 19th, 2010.

(Photo: http://photos.prnewswire.com/prnh/20100831/LA57148)

(Photo: http://www.newscom.com/cgi-bin/prnh/20100831/LA57148)

Inspired by the first single from Libra Scale – "Champagne Life" – Moet & Chandon's Nectar Imperial Rose, the #1 Rose Champagne in the United States and the preferred champagne choice of the Libra Scale album release tour, will be featured. NE-YO will host the events and will give guests a musical sampling preview of Libra Scale, a monumental concept album that tells the story of the rise of R&B's first superhero squad, The Gentleman, a trio of garbage men who are granted special powers, money, fame and women sans love.

The Moet Rose Lounge presents Ne-Yo's Champagne Life will take place in September and October 2010 at locations to be disclosed.

About NE-YO

Over the span of five years, his record sales have surpassed 10 million copies worldwide including collaborations with artists ranging from Michael Jackson to Tim McGraw. He has produced three number one albums, penned noteworthy songs for Rihanna, Beyonce, Leona Lewis, Usher, Kanye West, Whitney Houston and the Oscar-nominated movie Precious: Based on the novel Push by Sapphire. Acting credits include the MTV hit feature, Stomp the Yard. NE-YO is also the founder of the Compound Foundation, a three-year old non-profit organization dedicated to public awareness and advocacy for children and teens within the child welfare system in the U.S.

About Moet & Chandon and The Rose Lounge

For over 260 years, Moet & Chandon has been the symbol of glamorous celebrations, turning the ordinary into the extraordinary with the pop of a cork. Moet & Chandon first introduced The Rose Lounge in June at Amnesia at MotorCity Hotel in Detroit. The Dream, a multi-award winning artist also on the Def Jam label, acted as the official host and provided attendees a private listening for this third album, Love King, which released on June 29th. Successive events were held in New York City at the coveted Press Lounge at Ink 48 hotel, AltoRex Rooftop in Atlanta, Liason Capitol Hill in Washington, D.C., BWX Lounge in Baltimore and Lumen in Chicago.

SOURCE Moet & Chandon

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