Patricia Russo, chairman of the Partnership for a Drug-Free America today provided keynote remarks and joined Steve Pasierb, Partnership CEO and Ken Winters, PhD., chairman of the organization's science advisory board and professor at the University of Minnesota, to review a number of new research-based programs from the Partnership at the National Prevention Network Prevention Research Conference.

According to the latest National Survey on Drug Use and Health, nine million people in America under the age of 26 need help for substance abuse and addiction. In response to the broad needs of families, the Partnership has developed science-based tools and interactive resources that guide parents from preventing drug and alcohol abuse in their families to intervening when they think their child is having a problem. They also give parents information about finding treatment for a child and helping a child who is in recovery from drug and alcohol addiction. In today's session, titled "Translating Science Into Practice," Pasierb and Winters addressed the organization's formal development process for these resources by translating the latest behavioral and addiction research into helpful, timely tools that meet the needs of parents.

"We have developed Time to Talk, Time to Act and Time to Get Help, groundbreaking resources focused in the areas of prevention, intervention and treatment, respectively," said Pasierb.  "Each of these and several additional resources were developed with guidance from our Science Advisory Board and Parent Advisory Board.  They feature tools, guides and online communities and provide information, action steps and personal support for parents. We work to help parents gain a better understanding of teen and young adult alcohol and drug abuse, to get support from experts and other parents who have been there and to help them find the right help for their child and family."

Additionally, the Partnership's new Intervention and Treatment e-books, developed in collaboration with parents and leading science experts, are free, downloadable guides and are written for parents to reference or share with others.

As part of grassroots efforts in communities across the country, the Partnership also offers a series of multimedia community education programs.  These provide drug and alcohol prevention and early intervention education for parents and youth.

"Building on our expertise in substance abuse education, we are working together with key community stakeholders in prevention and treatment to inform parents about today's drug and alcohol landscape," continued Pasierb. "We want to equip parents with comprehensive tools to be more effective in dealing with these issues, give them powerful and informative insights about specific drug threats and what they can do to stop the danger from taking root."

"After a decade of progress, witnessed by declining drug, alcohol and tobacco use among teens, we're now beginning to see some disturbing data, starting with weakening anti-drug attitudes among teens. Fewer than one third of teens now agree strongly that they don't want to hang around drug users and one third of teens say they believe prescription pain relievers are not addictive," said Patricia Russo. "It's a challenging time right now to be working in the field of substance abuse prevention and treatment. The result of all this is not fair, but it's undeniable:  the burden is increasingly falling on parents and families. That is why the Partnership has developed these resources for parents to address any need they have and be the partner in helping them raise safe and healthy teens."

About The Partnership

The Partnership at Drugfree.org is a nonprofit organization that helps parents prevent, intervene in and find treatment for drug and alcohol use by their children. Bringing together renowned scientists, parent experts and communications professionals, the Partnership translates current research on teen behavior, addiction and treatment into easy to understand resources at drugfree.org.  Through its nationwide community education programs, the Partnership educates and mobilizes local community efforts to address drug threats at the grassroots level, including methamphetamine and prescription drug abuse, and also provides parent training and teen programs that help prevent teen substance abuse. The Partnership depends on donations from individuals, corporations, foundations and government. The Partnership thanks SAG/AFTRA and the advertising and media industries for their ongoing generosity.

SOURCE Partnership for a Drug-Free America

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A new iPhone application helps fans of Imperial® Cerveza locate their favorite beer in their town and around the country. The application, called "Pura Vida," is available free at the iTunes on-line store. Click here to download: http://itunes.apple.com/us/app/pura-vida/id386959721?mt=8.

Once the application is downloaded, iPhone users can search the map for places to purchase Imperial® including grocery and convenience stores, bars and restaurants, gas stations, bowling alleys and more. The name, address and phone number are provided, along with a list of other North American Breweries products available in that location. Additional products in the NAB portfolio include Labatt, Honey Brown, Genesee, Dundee, and Seagram's Escapes. The search feature also allows users to explore other cities for their favorite brews - a great tool when planning vacations. Click here to view a demo: http://tinyurl.com/PuraVida-App-Preview.

"Imperial® is the first beer brand in the U.S. to have this sort of application," said James Pendegraft, vice president of sales for North American Breweries. "Now people can download the free app and find our products in stores, bars and restaurants around the country. Our hope is that it will drive consumers to our many partners throughout the United States carrying their favorite beer and malt beverages."

You must be 21 years old to download the Pura Vida App.

About Imperial®

Imperial® is considered a national symbol and also the No. 1 selling beer in Costa Rica with nearly 60% market share. Imperial® uses the finest ingredients and natural spring water to create a tropical beer with a flavor profile in-between Pilsner and Dortmunder styles of beer. Made with a combination of malts, cereals, and hops, the beer has a slightly bitter to medium taste. Imperial® is imported by The Genesee Brewery from Costa Rica. They currently hold US distribution rights in AL, DE, FL, GA, IL, MA, MD, NC, NJ, NY, and TX. For more information on Imperial, follow them on Twitter at http://twitter.com/Imperial_US or become a fan at http://www.facebook.com/ImperialBeer.

Please drink responsibly.

SOURCE North American Breweries

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Jose Cuervo, the world's largest producer of Tequila, today introduced "Cue the Cuervo," a multi-tiered national marketing campaign that illustrates how the legendary Tequila brand brings together all elements of a night to take it from exciting to epic.  "Cue the Cuervo" is inclusive of television, out-of-home, online, print and radio advertising, public relations support, experiential marketing, a social responsibility program and groundbreaking digital extensions. The campaign will also be prominently featured at point-of-sale throughout the country.

"Cue the Cuervo" will be brought to life on Facebook, Cuervo.com and in bars across the country through a number of consumer touch points.  Among the unique digital extensions will be "Cue the Cab."  Jose Cuervo is proud to introduce this free iPhone application that leverages mobile technology to provide consumers with a one touch option to request a safe ride home.  The "Cue the Cab" program will synchronize the consumer's location with a cab company for pick-up at no additional cost for the coordination, ensuring that the most legendary nights out end with a safe, responsible ride home.  

Consumers online will be impressed with an innovative pre-roll video that synchs with banner ads on the same web site.  The digital interaction allows the Cuervo hero featured within the video to reach across screen and grab shots of Jose Cuervo from the banner ad.  The Cuervo shots move seamlessly from the ad and into the video where they are handed out to a group of friends who then bond together with a shot of Cuervo.  

"Jose Cuervo has been a category leader in quality and innovation since creating the tequila industry more than two-and-a-half centuries ago, and 'Cue the Cuervo' pushes the envelope in marketing quality and innovation," said Paul Clarke, Jose Cuervo Brand Director, Diageo. "The campaign reminds consumers that Jose Cuervo is the one element that can bring the night together, and it does so in a compelling, interactive manner."

The campaign artwork for out-of-home advertising and point-of-sale materials will keep the brand name front and center, calling out that "Cue" is embedded within the word "Cuervo," just as Jose Cuervo is often the one constant embedded within most extraordinary nights out with friends.  

Consumers can also tune in for the campaign's two leading 30-second television spots, "Bar" and "Apartment."  These commercials will 'Cue' in all of the mundane elements of a scene for a night out one by one – the tables, the chairs, the kitschy atmosphere, the locals or party guests, and the girls – and then promptly 'Cue' in the drink that brings it all together, taking the night from ordinary to legendary.  The spots will air on cable networks including ESPN, HBO and FX and on sites including Break.com, FunnyorDie.com, ESPN.com, Deadspin.com and FoxSports.com.

For more information, visit www.Facebook.com/Cuervo or  www.Cuervo.com.  Jose Cuervo reminds you to Cue Responsibly.

About Jose Cuervo

Jose Cuervo is the largest producer of tequila throughout Mexico and around the world. The Jose Cuervo portfolio of tequilas includes Jose Cuervo Especial Gold, the number one tequila worldwide, Jose Cuervo Especial Silver, Jose Cuervo Black Medallion, Jose Cuervo Tradicional, Jose Cuervo Platino, Jose Cuervo Reserva de la Familia, Jose Cuervo Golden Margaritas, Authentic Jose Cuervo Margaritas and Jose Cuervo Margarita Mix. For more information, visit www.josecuervo.com.

About DIAGEO

Jose Cuervo Tequilas are imported and marketed in the United States by Diageo North America, a subsidiary of Diageo plc. Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines. Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands and performance, visit us at http://www.diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

When enjoying its products, Diageo reminds its adult consumers to drink responsibly.  As the world's largest spirits, wine and beer company, Diageo is committed to social responsibility and the responsible marketing of its brands.  The Diageo Marketing Code is one of the most stringent in the industry.  Diageo is a founding member and major supporter of The Century Council, a not-for-profit organization whose programs are designed to combat drunk driving and underage drinking.

Celebrating life, every day, everywhere, responsibly.

SOURCE Diageo

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The Blue Light Refreshment Duo will soon leave Refreshment Headquarters for their next mission: Buffalo, New York, hometown of Labatt USA. They're prepared and ready to visit Buffalo's most popular downtown destinations on their way to the Buffalo Wing Festival on Saturday, September 4 and Sunday, September 5. Fans of the famous pair will have a chance to meet the Duo in-person at the Wing Festival, where they will set up their satellite headquarters near the Blue Light Tent.

(Photo: http://photos.prnewswire.com/prnh/20100831/NY57407-a )

(Photo: http://www.newscom.com/cgi-bin/prnh/20100831/NY57407-a )

(Logo: http://photos.prnewswire.com/prnh/20100831/NY57407LOGO-b )

(Logo: http://www.newscom.com/cgi-bin/prnh/20100831/NY57407LOGO-b )

Some details of their trip plans will be revealed at www.facebook.com/LabattBlueLight over the next week.

"Our Buffalo fans have been asking us to come for a visit," said the Duo. "As the guardians of refreshment and protectors of good times, we plan on making sure that everyone at the Buffalo Wing Festival has a great time."

The Blue Light Refreshment Duo also will reveal plans to visit local downtown venues and bars at a press conference at their "Home Headquarters:" Labatt USA on Saturday, September 4 at 11 a.m.

For more on the Blue Light Refreshment Duo, visit: www.refreshmentduo.com.

About Labatt USA

Headquartered in Buffalo, NY, Labatt USA imports Labatt Blue and Labatt Blue Light daily from Canada. Labatt Blue is America's top-selling Canadian beer. First brewed in 1951, Labatt Blue offers a clean, refreshing taste, light color, slight hop aroma, good balance, fruity character and a slightly sweet taste. Labatt Blue Light, a light lager, won a Gold Medal in the 2004 World Beer Cup. Labatt Blue Light is the No. 2 Canadian import behind Labatt Blue.

Labatt USA, owned by North American Breweries, imports and markets Labatt Blue™, Labatt Blue Light™ and other Canadian brands into the United States. View and subscribe to news from Labatt USA here: http://www.pitchfeed.com/labattusa/1974.

SOURCE Labatt USA

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Reportlinker.com announces that a new market research report is available in its catalogue:

Global market review of the travel retail drinks sector

http://www.reportlinker.com/p0285402/Global-market-review-of-the-travel-retail-drinks-sector.html

Travel retail, viewed as an individual market, would rank as the 18th largest spirits market in volume terms. This makes it larger than such substantial markets as Canada, Italy, South Africa, the Netherlands or Australia. In terms of premium-and-above sales, travel retail would rank as the second-largest global market (falling only behind the US) with sales of 6.7m cases.

Travel retail's importance extends beyond just sales. As the most international market it presents an optimum shop window for brand building. Airport travel retail's upscale clientele makes it a particularly hospitable environment for premium and luxury brands. For this reason suppliers are willing to accept considerably lower profit margins in travel retail than they do in domestic markets.

This report provides a global review of the alcoholic drinks sector within travel retail. Data includes latest (to 2009) consumption volumes of duty free wine and spirits by region, rankings of spirits and wine companies and brands, and top spirits companies and their brands' volumes by region.

Note, data tables comprise rankings of top companies/brands, but also include total volumes for each sector, providing you with the complete market sizes.

This report is an essential guide to understanding the sector by reviewing:

recent performance of key markets

analysing growing trends

how the industry has changed since European abolition

latest thinking on footfall trends

what is driving the premiumisation trend

company strategies in the current trading environment

how the price advantage can be maintained

category management and trends

consolidation

The report assesses the latest 2009 volume consumption of the top brands and companies within each major region. The data is provided with full textual analysis and further insight is given through exclusive interviews with the leading brand executives.

Executive summary

Recent performance

Large potential

Improved execution

Competition

The products

Brown spirits

White spirits

Wine

Chapter 1 Introduction

Succession of threats

Chapter 2 Recent performance

Key tourism trends

Reasons for optimism

Greater competition from other categories

Chapter 3 Doubling the market through closer cooperation

Building excitement and footfall

Chapter 4 The importance of premiumisation

Driving the premiumisation trend

Chapter 5 Sustaining investment

Chapter 6 Maintaining the price advantage

Travel retail exclusive products

Chapter 7 Towards category management – two competing views

Chapter 8 Consolidation continues apace

Chapter 9 Regional markets

Europe

Asia Pacific

Trading up again

Mature market growth

The Americas

The Caribbean

Central and South America

Middle East

Chapter 10 Category trends

Brown spirits

Product innovation

Challenging Cognac

Retail innovation

White spirits

Wine

Appendix: Travel retail in just-drinks' news

Pernod Ricard readies Ballantine's update

Canada: Vincor travel retail head stands down

UK: Edrington Group appoints travel retail head

France: Remy Cointreau strengthens travel retail team

Product launch – Travel retail: Diageo's Johnnie Walker Double Black

US/Ireland: Cooley strikes travel retail distribution deal

Global: Patron Spirits ups airline tie-up count

Pernod Ricard ups Havana Club Maximo presence

Pernod Ricard runs Ballantine's golden ticket promo

Ian Macleod revamps Glengoyne Burnfoot

Russian Standard secures Remy Cointreau travel retail deal

UK: Pernod Ricard extends Absolut Rock to travel retail

US: Patron Spirits boosts travel retail presence

Europe: Diageo trials Baileys Gold in duty-free

Bermuda: Bacardi appoints travel retail head

UK: Travel Retail sales hit by passenger drop

List of tables

Table 1: Duty free wines and spirits' share by region, 2000-2009 volume ('000s nine-litre cases, % change and share)

Table 2: International passenger traffic by region 2010

Table 3: Breakdown of airport passenger buyer behaviour

Table 4: Top 10 companies' spirits volumes in travel retail, 2004-2009 ('000s nine-litre cases, % change and share)

Table 5: Top 5 spirits suppliers in European travel retail, 2004-2009 volume ('000s nine-litre cases, % change and share)

Table 6: Top 5 spirits categories in European travel retail, 2004-2009 volume ('000s nine-litre cases, % change and share)

Table 7: Top 10 spirits brands in European travel retail, 2004-2009 volume ('000s nine-litre cases, % change and share)

Table 8: Top 5 spirits suppliers in Asia Pacific travel retail, 2004-2009 volume ('000s nine-litre cases, % change and share)

Table 9: Top 5 spirits categories in Asia Pacific travel retail, 2004-2009 volume ('000s nine-litre cases, % change and share)

Table 10: Top 10 spirits brands in Asia Pacific travel retail, 2004-2009 volume ('000s nine-litre cases, % change and share)

Table 11: Top 10 Scotch brands in Asia Pacific travel retail, 2004-2009 volume ('000s nine-litre cases, % change and share)

Table 12: Top 10 Cognac/Armagnac brands in Asia Pacific travel retail, 2004-2009 volume ('000s nine-litre cases, % change and share)

Table 13: Top 10 spirits suppliers in North America/Caribbean travel retail, 2004-2009 volume ('000s nine-litre cases, % change and share)

Table 14: Top 5 spirits categories in North America/Caribbean travel retail, 2004-2009 volume ('000s nine-litre cases), % change and share

Table 15: Top 10 spirits brands in North America/Caribbean travel retail, 2004-2009 volume ('000s nine-litre cases, % change and share

Table 16: Top 5 spirits suppliers in South America travel retail, 2004-2009 volume ('000s nine-litre cases, % change and share)

Table 17: Top 5 spirits categories in South America travel retail, 2004-2009 volume ('000s ninelitre cases, % change and share)

Table 18: Top 5 spirits brands in South America travel retail, 2004-2009 volume ('000s nine-litre cases, % change and share)

Table 19: Global duty free brown spirits volumes by quality, 2004-2009 ('000s nine-litre cases, % change and share)

Table 20: Global duty free white spirits volumes by quality, 2004-2009 ('000s nine-litre cases, % change and share)

Table 21: Duty free wines share by region, 2000-2009 volume ('000s nine-litre cases, % change and share)

To order this report:

Beverage Industry: Global market review of the travel retail drinks sector

Beverage Business News

More  Market Research Report

Check our  Company Profile, SWOT and Revenue Analysis!

SOURCE Reportlinker

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